Why You Need to be a Copywriter Now!

 

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett. 

Copywriting is using either written or spoken word to make people take a specific action. You intend to make the reader, viewer, or listener of your content persuaded to make a specific action. Action can be clicking a link, calling to inquire more, subscribing through email, or buying something. 

Copywriting can be an article or video content. Therefore, it can be an advert in the newspaper, a video ad on the TV, an audio ad on the radio, a 50-page sales on the website, a Facebook post, Instagram post, YouTube post, TIKTOK video, a 30minute live Facebook video, a meme, one hour podcast, and 300page book. 

When preparing a copy, you must have a targeted prospect, a value to put in front of them, and the next step to invite them to take. You're trying to meet the needs of people through your content. People have desires, hope, worries, visions, and dreams that they want to achieve, which motivates them to buy. Your content should be meet this. 

Impact of copywriting in the online platform  

Online copywriters create web pages, social media posts, ads, blog posts, landing pages, direct mail, sales pages, printed advertising, infomercials, video sales, YouTube, and podcast scripts.

 All entrepreneurs, organizations, consultants, authors, and others in the industry are looking for techniques of turning strangers into potential customers. They are looking for ways of attracting traffic to their websites, social media pages, blogs, stores, or anything they are doing. Copywriters help them achieve this goal using words. 

With the COVID-19 pandemic, there was a massive shift to online engagements both by customers and sellers. Online marketing has made business competitive and requires good content creators to help entrepreneurs or anyone making a sale attract people to their pages or websites. 

Copywriters can boost a small business into a big business by producing enjoyable content that will help turn a lead into a potential client. 

The gap in copywriting. 

The main gap in copywriting is writing about the good instead of writing to the buyer. Most copywriters forget to write to buyers and write about the good only. They mention the features of the good but do not handle the buyer's needs and how the good/service will meet these needs. Even if it's a blog post, the writer needs to show how the reader will benefit from the article.  

Most people do not care about the product one is selling, but they care about how it will solve their problem and what they will get out of it. 

It is easy to attract a following with likes and comments but fails to sell with online marketing. The copywriter should always remember that their target is not to attract a following but to sell or make people take a specific action. Your copy must either produce customers or subscribers. 

Opportunities in Kenya 

Almost every institution, organization, and business needs a website, social media platform, blog, or any online platform. All these platforms need content that will help them turn strangers into potential customers. Creating selling content is the work of copywriters. There are several opportunities for copywriters.

1. Churches and Non-Governmental organization. Churches and Para-church organizations are now trying to build their online community, and they need people who can help them gain traffic to their online platforms. They need content for their websites and blogs, YouTube channels, social media pages. The content needs to be articulate to attract strangers to be their customers to support their activities. 

2. Coaching: This is a new venture growing up in Kenya and even across the world. Most people have not grasped the need for coaching, and coaches need people who can help them see the need for coaching. It is an opportunity to help coaches either rewrite content to attract sales or write new information on their pages. Coaching is the best place for copywriters to engage with clients.

3. Government institutions and parastatals. You ever gone to a website to search for information and failed to get the information you need? Make a phone, and the call goes unanswered. Recently we were helping our sister get her admission letter after the KUCCPS placement, but we could not download it from the institution's website. That's how hectic the government institutions' websites are. Copywriters can help these institutions in preparing wonderful web content and landing pages. 

4. Small business. Small businesses are now creating Facebook pages to showcase their goods and services. Copywriters can help these businesses by creating social media ads and product descriptions. 

5. Your own business. Nobody understands your business like yourself. In today's world, you must present yourself honorably to attract people to your business or service. Remember, even your resume and CV are marketing you. Therefore, you must learn to create wonderful and enjoyable copies for yourself. Copies that can sell you before anyone meets, including your social media platforms. 

In conclusion, copywriting is important in today's marketplace. Copywriters must ensure that their copies speak to strangers, making them consistent customers. In the book of Luke 19:13, Jesus says that we must occupy until He comes; copywriting is another venture for us to occupy until He comes. Remember, even evangelism needs intriguing content that can make one see the need to receive Jesus Christ. The world is going digital, and the more it moves to digital, the more demand for quality content. Grow your copywriter skills by practicing daily.